TiAuto opens 100th retail store
TiAuto (Pty) Ltd. is celebrating a milestone achievement in its nearly five decades of business. When a new Tyres & More automotive fitment centre opened in Mt. Edgecombe, KwaZulu Natal, on 1 August, it was the Group’s 100th store.
Of these 100 stores, 86 are Tiger Wheel & Tyre stores and 14 are Tyres & More automotive fitment centres.
“This accomplishment has been 47 years in the making and we are immensely proud of it. Behind that round 100, are the tireless efforts of every TiAuto, Tiger Wheel & Tyre and Tyres & More employee in the history of the group and of these two retail divisions. If ever there was an achievement that is reflective of the collective vision, efforts and talent of a dedicated pool of hardworking individuals, this is it,” said TiAuto Chief Executive Officer, Alex Taplin.
TiAuto’s history and earliest foray into the automotive retail environment began in 1967, with the opening of the Tiger Performance and Spares store in Vrededorp, Johannesburg. In 1971, Tiger Speed Den opened in nearby Fordsburg. A name change to Tiger Wheels followed, along with the opening of a further two retail stores in 1984 and in 1986.
In that same year the Tiger Wheel & Tyre franchise network was established. The stores were accordingly rebranded as Tiger Wheel & Tyre, marking the launch of a brand that would become the standard against which all other retail wheel and tyre stores would be measured, and one of South Africa’s best loved and most enduring brands in the industry.
Fast-forward to 2013 and the launch of the new Tyres & More automotive fitment centre brand. Once again, TiAuto had seen a gap in the market and applied its magic to developing a customer-centric formula that would rapidly gain traction in the local market. Little over a year later, 14 Tyres & More stores are now delivering on the brand’s promise of putting safety and service first and offering customers brand name products and impeccable fitment service at affordable prices.
The TiAuto group did not however become the giant it is in this industry, with seven divisions and 14 brands in its stable, by resting on its laurels. “While it’s nice to take a breather and look back and celebrate how far we’ve come, our focus remains firmly on the future and upon solid, sustainable growth for the company and all of its divisions and brands,” concluded Taplin.