Edcon, House Of Busby Get Exclusive Rights To British Brand
Edcon, together with House of Busby, had been granted exclusive franchise rights in South Africa to the British-based fashion retail brand Topshop and Topman, the company said yesterday.
This agreement comes after Topshop and Topman opened a temporary “pop-up” store at the Unknown Union store in Cape Town earlier this month.
Topshop and Topman are owned by the Arcadia Group and usually trade under one roof. They operate in 37 countries and have a total of 759 stores worldwide.
In South Africa, the first 950m2 flagship store will be opened in Sandton City by the end of November. A second store would be opened in Durban at Gateway shopping centre in Umhlanga before the end of this year.
Additional stand-alone stores are planned for major retail centres across the country, complemented by shops-within-shops at key Edgars stores.
David Sheperd, the trading manager for Topman, said yesterday: “There is obviously a demand in the South African market for the brand as seen by the fantastic response to our recent temporary “pop-up” store in Cape Town.”
Edcon owns Edgars, Jet Mart and Legit. The House of Busby is a wholesaler and a retailer for brands such as Aldo, Nine West and Guess.
The two firms said the apparel sold at the “pop-up” store in Cape Town was a once-off and was not part of a formal roll-out of the branded stores.
Edcon chief executive Jurgen Schreiber said bringing the Topshop and Topman brands to South Africa was an exciting development in fashion retail.
Arcadia Group owner Phillip Green said this represented another step in “our continued international growth”.