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COMPANY:

Kevro

YEAR: 2012
BUSINESS DESCRIPTION: Corporate clothing and promotional products
INVESTMENT PARTNERS: Management
ENTERPRISE VALUE (R'M): R850m

Inspired Designs by Ethos

Enabling strategic growth through made-to-measure solutions

The Kevro acquisition presents significant growth opportunities through continued market share expansion, product range augmentation and sub-Saharan development.

Kevro is the leading supplier of high-quality corporate clothing and promotional products in Africa, which enable clients to enhance their corporate profile through promotional brand building.

Clothing products are primarily marketed under local brand Barron, and are complemented by exclusive distribution rights to international brands Nike Golf Wear, CAT Work & Leisure Wear, and Indestruktible Bags. Kevro's integrated distribution network expands across South Africa and reaches into the sub-continent.

The acquisition was concluded on a proprietary basis, facilitated by the exit of private and founder shareholders. Ethos has acquired a 72% shareholding, with management retaining the remainder. The swift implementation of this transaction, on an exclusive basis, affirms Ethos' premier franchise, deep local networks and global reach.